The numerous methods and approaches that come under the banner of digital marketing continue to change. Search engine optimization is one area that has changed dramatically in recent years (SEO). The contrast between “local SEO” and “on-page SEO” has become more significant for organizations that wish to make the most of their online presence.
Buy some local digital marketing packages if you want to get SEO services.
Local SEO VS. On-Page SEO
So, what’s the difference between local SEO and on-page SEO, exactly? Here are six important differences.
1. Geographical Location
- The emphasis on geography is the most evident distinction between local SEO and on-page SEO. AS THE NAME IMPLIES, local SEO is all about optimizing your website for people in a particular geographic location. A city, state, nation, or even a tiny territory might be included.
- On the other hand, on-page SEO does not consider location. Instead, it concentrates on making your website as accessible as possible to all visitors, independent of their region.
- Another significant distinction between local SEO and on-page SEO is the use of keywords. When it comes to local SEO, your keywords should be particular to the region you’re trying to reach.
- For example, if you own a restaurant in New York City, you could want to utilize terms like “restaurants in NYC” or “top NYC restaurants.
- ” On-page SEO, on the other hand, is not location-specific, so you’d use keywords like “best restaurants” or “top restaurants.”
3. Internet Search Engines
- Another significant distinction between local SEO and on-page SEO is the search engines for which you’re optimizing. You’re basically optimizing for the big search engines like Google, Yahoo, and Bing when it comes to local SEO.
- However, you should know several other local search engines, like Yelp, Foursquare, and Yellow Pages.
- On the other hand, on-page SEO is solely concerned with Google. While there are other search engines, Google continues to dominate the industry, so focusing on them is the greatest use of your time.
- Citations are an essential part of local SEO. Simply said, a citation is a reference of your company on another website. These may take the shape of listings in directories, reviews, or even blog articles.
- The more citations your company has, the higher it will appear in local search results. On the other side, citations aren’t a big part of on-page SEO.
- Another significant distinction between local SEO and on-page SEO is the presence of reviews. When it comes to local SEO, customer reviews are crucial. They’re one of the most important elements that search engines use when determining your position in local search results.
- The better your ranking, the more favorable ratings you have. On the other hand, on-page SEO ignores customer feedback because it is not much important to them.
6. Use of Social Media
- Another significant distinction between local SEO and on-page SEO is social media. When it comes to local SEO, social media may be a valuable strategy for boosting your search engine rankings.
- This is because search engines often include social signals when deciding rankings. You’ll likely score better if you have more social involvement. On the other hand, on-page SEO does not pay attention to social media.
That was it. I hope you’ve got enough information from here. I hope it will help you choose the suitable local digital marketing packages. So, which type of SEO does your business need?