SEO is important in helping websites attract clients or customers to their sites. Although it is crucial to optimize site elements to improve SEO rankings, few people pay much attention to the role of user experience.
In this article, five web design strategies of non profit local SEO service can be discussed that can work for making a site more user friendly as well as effective for SEO.
This way, everyone wins: the website’s ranking improves, the visitors are satisfied, and conversion is heightened.
Optimize The Page Items
No one is going to read websites, line by line, as they are usually skimmed through. Rather, a web user has to search for the content that is associated with the certain topic.
It is important to structure the document with many subheaders, bullet points, as well as lots of white spaces between sections. Also, use phone numbers and such things as calls-to-action buttons and headers, so that a user notices them immediately.
Lastly, position elements on a given page in a manner that conforms to the conventional method of reading systems, which is from up to down and from left to right.
Improve Image Quality
Although it appears to be secondary to SEO, it is intimately linked to aspects of usability that have a direct bearing on user engagement, as reflected by the dwell time and bounce rate.
The best way to use images is to interleave them with your text; this gives the readers something interesting to look at, as well as helps them to visualize the points you are making.
Also, if it is possible to include a video or some type of interaction in the paper, it should be done as well. I also like how all the visuals are tied into what is going on nearby.
Organize Information Architecturally
Navigation is an essential aspect of a website that helps users find content easily and quickly. In this regard, it is crucial to organize information in an architectural manner.
If users cannot find what they need and want within a certain time, they will exit to another site. Therefore, the manner a site is constructed has a giant influence on the experience of the users.
Inform structurally through labelled category and subcategory pages. Below the page titles, it is wise to use breadcrumb trails so that users can identify their location on the website.
Simplify The Lead Generation Process
Lead collection on the web is made easier through forms but when forms become complex and confusing, users are turned off. Simplify by submitting fewer questions all while collecting the most relevant data.
Do not overcrowd the questions on the page and use clear, neat formatting that splits questions into relevant groups. List the form fields and describe how the data will be beneficial.
Before releasing the test forms, it is good to check them on various devices to ensure that everyone can access them. Make use of social icons buttons by SEO for non-profits to allow for quick filling of the forms.
Mobile Optimization
50% of searches are on mobile devices, and therefore mobile friendliness is crucial for SEO today. For instance, ensure that the site design is optimized to adjust to the Small Screens by using responsive frameworks or mobile versions.
Mobile: Frequently, images take time to load on cellular connections; the images should therefore be optimized for such loads. Ensure that tap targets are not too small, so that users can tap them with precision.
Other guidelines include site design and architecture, especially for mobile sites and their simpler menus. Validate the gesture operations like swipe and zoom.
Conclusion
User experience plays an important role in SEO because the ways users interact with the content can impact both its ranking factors and visibility. Thus, although good web design takes its focus on the visitors, it also favors and boosts the organic search result.
Bringing small changes into the aesthetics, structure, topography, forms, and mobile compatibility of Web page optimizes its discoverability, readability, and user-friendliness for the visitors.
It would also be seen that when the content is easily understandable, the amount of interaction increases. Higher engagement metrics tell the search algorithms that pages are beneficial to the search in delivering value to users.
