Creating compelling web page is never an easy thing, however distinctable and cool hierarchy make the web page much better. This design principle has the purpose of bringing in focus the most important items that are on a given page and the main focus of the users’ attention is dictated by aspects such as size, color, typography and position.
Proper design of an organization’s website goes hand in hand with an impressive appearance to the visitors while at the same time it enhances the interaction of the visitors to achieve the intended goal.
Unfortunately, this concept is often overlooked when leading web design agency designing websites, as we will discover in this blog post dedicated to the visual hierarchy and how it makes the Web design more attractive.
Using Size To Create Visual Hierarchy
Probably the most useful techniques to create the impression of visual hierarchy on the website is the size. It means making some parts of the page, such as images, buttons or headings, larger than others to attract the viewers’ attention.
Through the use of these larger sizes, designers are able to deemphasize key points and also s, guide users along the page. For instance, having larger picture inserts or titles means that a website’s visitors will find it easy to determine why they are there in the first place.
Nevertheless, size variations should be incorporated prudently, as extreme contrast, for instance, is visually straining, and excessive use of variation may lead to users’ overload.
Utilizing Color To Set Visual Hierarchy
It is noteworthy that the aspect of color is auxiliary to the construction of visually harmonized hierarchy on a web page. Here, colors can be used to highlight certain areas or convey certain ideas.
For instance, the CTA buttons, the ‘sign up’ or ‘buy now’ buttons can be designed in bold colors of the website. Also, one can choose specific colors to delineate different parts of the page or to attract the viewers’ attention to specific pieces of content.
However, it should be noted that the color scheme should not be chosen arbitrarily but with regard for users’ preferences and accessibility standards so that minimally it would not off-put potential visitors.
Effective Typography For A Hierarchy
There are other important aspects that relate to the formation of the visual hierarchy and one of them is typography. Thus, different fonts sizes, styles and weights allow designers to lead users’ attention to the key points of the content.
When it comes to the headings, the great font sizes for the headings can guide the visitors to know which part of the page to focus on, below heading font sizes can be used as subheadings or general text font.
When it comes to font selection, it is imperative that the ones that are utilized be easily readable, and that New York web designs correspond with the design aesthetic of the overall site, and, furthermore, that they are clear and comprehensible.
Incorporating Whitespace
Another tool of visual hierarchy is whitespace, also known as the space between the layout components on the page. Having planned areas of blank space on the page can help to reduce the clutter, improve the general layout and enhance the usability of the design.
When there is space between them, designs are able to achieve the imposition of important elements and the removal of any unnecessary things that may dilute the user’s attention.
Also, whitespace gives cues on where to direct the user’s attention, or establishes a friendly environment. The right distribution of elements and spaces is critical in establishing the right hierarchy of the visual images.
Conclusion
In conclusion, it can be concluded that increasing interest in a web page, providing comfort when using it significantly improves the use of interface elements through the use of a specific hierarchy of their placement.
Using size variations, choosing the color, applying typographical hierarchy, utilizing whitespace, and leading users through the layout, one can design a cleaner, more efficient, and more aesthetic webpage.
Altogether, good use of the hierarchy contributes to making it easy for users to maneuver the page, find what they are looking for and so accomplish their task thus making the website more engaging and successful.
